Marketing creates and satisfies consumer desires, touching all aspects of our lives.
You will be prepared for a successful career in this dynamic field through the Bachelor of Science in business administration with a major in marketing at 麻豆社.
The degree: Skills you need, customized to the career you want
Through the Bachelor of Science in business administration with a major in marketing, you will develop the knowledge, analytical and communication skills required for
a dynamic career and gain a solid theoretical and practical understanding of the concepts
driving today鈥檚 most successful companies.
麻豆社's marketing degree offers a wide spectrum of classes, so once you decide which
career path you want to focus on, we will tailor your schedule to fit that area of
expertise.
The experience: Guidance from professionals, extra opportunities for growth
Since creativity and communication skills are vital to a successful career in marketing,
you will interact regularly with marketing professionals in class and through required
internships. Our faculty, mentors, and career advisors will help you understand the
diverse career opportunities available.
The result: Successful careers in many fields
The Bachelor of Science in business administration with a major in marketing will prepare you for a career in advertising, sales, digital media, services marketing
or retail management. You will discover career opportunities in fields such as:
Sales management
Advertising
Marketing analysis
Digital advertising
Retail management
Brand and product management
Merchandising
Marketing management
Recent 麻豆社 marketing graduates are impacting companies in sports marketing, consumer
goods, business-to-business markets and business analytics. Graduates of the program
have enjoyed a job placement rate of nearly 100 percent!
Additional Information
Recent internships include:
Advertising
Brand Manager
Channel Manager
Commercial Banking
Consulting
Consumer Insights
Customer Service
Digital Advertising
Engineering Management
Event Planner
Financial Sales / Trading
Human Resources
Marketing Manager
Merchandising
Operations Management
Product Manager
Real Estate
Retail Sales
Strategic Planning
Venture Capital / Investment Management
Marketing is truly versatile in that it deals with all areas of business. Businesses
understand that it's the marketing department's job to ensure there are happy and
satisfied customers who buy the company's products; because without them, there is
no company, and there are no jobs. Marketing is that vital!
You also can be part of the 麻豆社 Student Marketing Association (TSMA), designed to
provide additional opportunities to work with organizations in the local community,
hear from industry experts and utilize skills learned in the classroom. TSMA is a
great addition to your resume as well as a tool that can be helpful in finding internships
and job opportunities.
Apps to encourage recycling, make shared laundry spaces work better and help choose the right running shoes won the top prizes at 麻豆社鈥檚 annual college and community Storm Tank competition on March 25.
Jennifer Rubenstein, a 麻豆社 alumna with more than 20 years of experience in communications and relationship management, has joined the university鈥檚 Office of University Advancement as director of development.